WHO WE ARE

THIJS VERHULST

With a background in business innovation, over 9 years of experience in the music industry, a degree in Data Science from Cambridge University, and an international MBA in Sports and Entertainment management from LALIGA, Thijs Verhulst thrives at the intersection of music, sports, creativity, and technology. He is the co-founder of Music Tech Netherlands, a network that unites the Dutch music industry with the technology sector. In his previous role as Business Developer for Warner Music Group, he worked closely with start-ups, technology hubs, and universities worldwide, driving growth and innovation.

Combining deep expertise in music, sports, and data science with a strong foundation in business strategy, Thijs is a versatile business leader. He leverages his diverse skill set to create innovative solutions that drive meaningful change across industries, helping organizations navigate complex challenges and build sustainable success.

“Both Music and Sports are strong personal passions. I experience their unique power every day and believe it can be used to solve some of society’s biggest challenges.”

ILJA VOLKERS

Ilja is passionate about sports, music, technology, and people. With extensive experience at leading global media companies like Bertelsmann, Sony Music, and Warner Music Group, he has developed a deep understanding of the industry. He has also played a key role in helping start-ups scale, particularly in the tech sector. Ilja specializes in creative business development, designing innovative business models, and leveraging emerging technologies to drive growth. He is committed to empowering teams and fostering a culture that achieves long-term, sustainable success.

"Innovation shapes the future of entertainment, blending music, sport, and creativity in ways that spark connection and drive meaningful change. It’s through bold ideas that we can address some of society’s most significant challenges."